Week 3 I feel it is good strategy to stand up for the right, even when it is unpopular. Perhaps I should say, especially when it is unpopular ~Ezra Taft Benson

         I had great lesson material this week in my Entrepreneur class, for example:
Frank Levinson's Top 10 Things You Must Have to Start a Business.

1)Spending everything on a good team and equipment 
2) Letting people know the company is in business 
3) Raising limited capital 
4) Taking stock of a company and determining its needs 
5) Being open to opportunities 
6) Having a supportive family 
7) Targeting mass markets, not just niche markets 
8) Having confidence in new ideas 
9) Acquiring and selling to real customers 
10) Choosing a great partner        

        Sadly I am missing pretty much everything here. I have no team. We are advised to find a mentor too; I am still wondering how to go about doing that since I rarely relate to others.
         I will begin to spend more time on Linkedin, I think. I also rely on the advice from my writing group. Number 7 on the list is not something I can do much about since my content editing service is very much a niche market. BUT adding books widens it up. I am considering using affiliate marketing to sell books.
         But the main lesson this week concerns integrity. Integrity is one of my favorite values or virtues. Being able to trust and be trusted goes a long way toward building lasting relationships both in our personal lives as well as growing a great relationship between a business and its clientele, or between workers within a business---should I ever get to that point.
        In my mind integrity is the foundation upon which all other virtues sit. Without it faith cannot blossom; how can one have faith without trust? When thinking of this characteristic value I always think of a bridge. If the steel or materials of a structure like a bridge lack integrity, it is inevitable that one day that bridge will fall.
In business, integrity is key to building something which others can rely on to provide that which has been promised. I always want to be counted on; to be known as dependable.
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“Till I die I will not remove mine integrity from me.
My righteousness I hold fast, and will not let it go” (Job 27:4-6).

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